'It's a Wonderful Life' for Coca-Cola, Paramount

HOLLYWOOD, Calif. A new licensed product line was unveiled last week by Coca-Cola and Paramount Licensing, who have joined forces on a family-targeted holiday merchandise program capturing the uplifting sprit of the Academy Award-winning film "It's a Wonderful Life."

The product line -- part of a major holiday 2010 and 2011 retail push with drug store, mass-market retailers and more -- celebrates the upcoming 125th anniversary year for Coca-Cola, and the 65th anniversary year of the film and the tag line “Enjoy Coca-Cola – It’s A Wonderful Life!”

Products that will be sold in the upcoming holiday season include snow globes, holiday gift stockings and glass blown, ceramic and decoupage ornaments from Gift Creation; popcorn-filled collectible tins from Signature Brands; and glassware tumblers, coasters, mugs and gift sets from Boelter Brands.