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Jamba launches Greek yogurt superfruit smoothies

8/9/2012

PHOENIX — The Jamba "at home" lineup has expanded to include Jamba Greek yogurt superfruit smoothies.


The smoothies combine nonfat Greek yogurt with on-trend superfruits and are available in two flavors. Pomegranate Pick-Me-Up contains whole frozen blueberries and raspberries, sliced strawberries, pomegranate and frozen nonfat Greek yogurt. Acai Super-Antioxidant features whole frozen blueberries, raspberries, sliced strawberries, blackberries, acai and nonfat Greek yogurt. Each serving has 130 calories or less.


"We recently introduced these smoothies and gained immediate distribution," said Steve Sklar, SVP for Inventure Foods, which produces the Jamba "at home" smoothie under a licensing agreement with Jamba Juice. "Interest in Greek yogurt is at an all-time high, and superfruits continue to be on-trend, so combining the two makes a ton of sense."


Jamba Greek yogurt superfruit smoothies are available at stores nationwide for a suggested retail price range of $3.29 to $3.99 per 8-oz. package.

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