JD Nelson helps makes sure skin is 'Safe4Hours'

WESTERVILLE, Ohio JD Nelson featured its Safe4Hours antiseptic skin protectant at the ECRM Health Care conference in Miami with plans to roll out the new first aid SKU Nov. 1.

The point of differentiation for Safe4Hours is the delivery of an antiseptic that also serves as a skin protectant, allowing a minor cut, scrape or cracked skin to keep germs out while allowing moisture into the area — a factor that speeds the healing process.

The company is planning a $1.5 million advertising campaign through 2010 to support the launch of two SKUs — a 1 oz. tube applied as a topical ointment (SRP $7.99) and a 2 oz. bottle for broader skin coverage (SRP $14.16).