Jean Coutu Group taps Dufour-Lapointe sisters as ambassadors for private-label beauty line

LONGUEUIL, Quebec — Canada’s Jean Coutu Group has tapped the three Dufour-Lapointe sisters — Maxime, Chloé and Justine — to be the new ambassadors of its Personnelle Cosmetics private-label brand.



The three sisters, known by the public for their athletic performance in freestyle skiing, will be seen on Personnelle Cosmetics collections’ advertisements and promotions.



“This is the first time in our history that we associate our private label to a public figure. The choice of the three sisters as Personnelle Cosmetics’ icons was obvious and easy to make. They represent our main values: family spirit, health and well being,” said François J. Coutu, president and CEO of the Jean Coutu Group.



The women distinguished themselves during the freestyle skiing competitions at the Sotchi Olympic Games last winter. Maxime qualified for the semi-finals and finished 12th, while Chloé won a silver medal and her sister Justine was awarded gold. They also were successful on the World Cup circuit in 2013-14.



The Personnelle Cosmetics brand offers a line of beauty products for eyes, lips, complexion and nails. The next collection, to be unveiled in early November, will push to the forefront the new ambassadors.