Jel Sert acquires Super C, Pure Kick and Zoic brands


WEST CHICAGO, Ill. — Jel Sert has acquired three functional beverage brand names from Solis Brands.

The consumer packaged goods food manufacturer said its acquisition of Super C, Pure Kick and Zoic will help the company provide functional beverage options with brands that have been established in the marketplace. Super C is a vitamin and mineral powdered drink mix that delivers functional ingredients, in addition to a healthy boost of vitamin C and antioxidants. Pure Kick is an endurance energy drink mix with a proprietary blend of electrolytes, vitamins and amino acids to enhance performance and energy. Zoic is a ready-to-drink nutrition beverage that provides antioxidants, protein and 26 essential vitamins and minerals.

Jel Sert will immediately take over responsibilities for all sales and distribution of the three brands.

"The addition of the Super C and Pure Kick brands will build on our strong position as a leading branded powdered soft drink manufacturer and allow us to leverage our existing innovation, marketing and distribution capabilities," Jel Sert president Ken Wegner said.

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