Jelly Belly goes pink to benefit breast cancer research

FAIRFIELD, Calif. — Jelly Belly Candy Co. will dedicate packages of its Fruit Punch flavor Sports Beans jelly beans to benefit the Breast Cancer Research Foundation. Jelly Belly has donated over $160,000 to the foundation since the program began in 2007.

 

“While October is Breast Cancer Awareness Month, sales from our program contribute to the Foundation year-round,” said Rob Swaigen, VP of marketing for Jelly Belly Candy Co. “We are proud to support the cause to end breast cancer and are happy to extend our program for another year.”

 

The "pink ribbon" packaging includes a pledge to donate 5% of the sales of Sport Beans Energizing Jelly Beans up to $40,000 annually to the group. The packages are available in 1-oz. single-serve bags and contain 100 calories per bag.