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J&J launch Compeed, ‘Star Wars’ bandaids

8/14/2015

NEW YORK — Johnson & Johnson on Thursday announced the launch of its new brand, Compeed, for September and a new line of Band-Aid Brand Adhesive Bandages featuring images from “Star Wars.”


Compeed Blister Cushions protect blisters from rubbing against shoes and use hydrocolloid technology to fit like a second skin, the company said. The cushions remain on feet all day, keeping natural moisture in and preventing bacteria from entering the blister. According to Johnson & Johnson, 100% of European women who rated the product said they would recommend it to friends.


In anticipation of the December release of “Star Wars: Episode VII - The Force Awakens,” Johnson & Johnson created Band-Aid Brand Adhesive Bandages that feature characters and scenes from the movie. The boxes, which are available in stores now, display C3PO, R2D2, a Stormtrooper and Darth Vader.


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