Johnny Appleseed brand announces new hard cider

ST. LOUIS — Johnny Appleseed, a new brand from Anheuser-Busch, announced that its Johnny Appleseed Hard Apple Cider will debut on store shelves beginning April 7. More than 750 consumers from the United States, Canada and the United Kingdom help to co-design the brand — from taste profile to packaging, the company said.



“Cider is hotter than ever right now, and Johnny Appleseed is an exciting new entry to the category” said Adam Oakley, VP high-end at Anheuser-Busch. “We have something very special here — the perfect balance of sweetness and intensity with a refreshing crisp apple bite. It’s unlike any other hard cider on the market today.”



Johnny Appleseed Hard Apple Cider will be available in 12-oz. glass bottles with a twist-off cap in six-packs and 12-packs. It will also be sold individually in 16-oz. and 25-oz. cans.