Juan Soler, Honey Nut Cheerios form partnership

LAS VEGAS — Spanish-language novela star man Juan Soler has partnered with Honey Nut Cheerios to help Hispanics lead a heart healthy life.

The multimarket education initiative, "Cuidate, Corazon" (Take Care, Heart), seeks to help reduce the incidence of heart disease, the leading cause of death among Hispanics, while celebrating the great honey taste of Honey Nut Cheerios. The initiative kicked off with a satellite media tour from the Mandalay Bay Hotel and Convention Center — where the National Council of La Raza is holding its Annual Conference and National Latino Family Expo — this week. The tour's message is expected to reach millions of Latino homes across the country, and will be followed by several in-market visits by Soler in the weeks to come.

"I am very proud to be working with Honey Nut Cheerioso this initiative, which is so important to our community," Soler said. "We Hispanics need to learn about the health risks of eating diets high in saturated fat and cholesterol, so that we can begin to modify ours. We also need to begin ingesting more soluble fiber, which helps rid the body of bad cholesterol."