Julep introduces new Plush Pout Lip Crayon

SEATTLE — E-commerce beauty brand Julep has unveiled its new Plush Pout Lip Crayon, a full-coverage lip pencil with a moisturizing treatment core in the middle.



“I love our Plush Pout because it’s like a lip treatment rich in color. Reapplying lip color used to feel like a chore, but now it feels like a treat,” said Jane Park, CEO and founder of Julep. "Plush Pout both looks and feels fantastic — and it’s good for you, too, with vitamin E, antioxidants and sunflower oil.”



Julep Maven subscribers got an exclusive first look at the Plush Pout in the September Maven box.



The new Plush Pout Lip Crayon is structured in a retractable, twist-up pencil delivery system so it never needs sharpening. It contains antioxidant-rich oils, sunflower wax and vitamin E to help heal and retain moisture. It is priced at $20 and comes in four colors: Almond Nude, Aurora Pink, Cardinal Red and Magenta Plum.



Every year, Julep brings more than 300 new nail polish, skin care and beauty products to market via its Maven monthly subscription program, on its website, and in stores at Sephora and Nordstrom.



Based in Seattle, Julep has raised $56 million from venture capital firms Andreessen Horowitz, Azure Capital, Madrona Venture Group, Maveron, as well as celebrity backers such as Will Smith and Jay-Z.