Kaplan Thaler Group named Supervalu's agency of record

NEW YORK — Creative agency Kaplan Thaler Group has been tapped to run Supervalu’s latest ad campaign, according to a blog posted on the Kaplan Thaler Group site Monday.

As lead creative agency, the Kaplan Thaler Group’s responsibilities will encompass advertising, digital and direct marketing across all Supervalu banners, including Acme, Albertsons, Cub Foods, Farm Fresh, Jewel-Osco, Shaw’s/Star Market, Shop ‘n Save, Shoppers Food & Pharmacy, Hornbacher’s and Save-A-Lot.

A New York Times report estimated billings would be around $80 million. The first campaign will focus on seasonal foods and value for this summer, the report added.