Kardashians to launch new beauty line

NEW YORK — The Kardashian clan will partner with Farouk Systems for a line of salon-quality hair styling products. Kardashian Beauty — which features styling products, tools and accessories — will make its debut in spring 2015.



"Farouk Systems is a company of hairdressers dedicated to creating beauty, new trends and innovative styling products, so the partnership with Kourtney, Kim and Khloe to introduce Kardashian Beauty was a natural fit," said Basim Shami, CEO of Farouk Systems. "Our team worked hand-in-hand with the sisters to create a premium product line directly inspired by their iconic styles and individual hair needs, while also honoring our company's commitment to offer superior quality professional products."



Although performance and quality were extremely important when developing the line, Kardashian beauty reflects the sisters' desire to bring high-end products to consumers at an affordable price.



"We have been developing Kardashian Beauty carefully with our fans' needs in mind, as well as our individual hair care needs," said the Kardashian sisters. "Our personal desire for healthy, beautiful hair and hands-on product development has allowed us to design products we felt were missing in the market."