Keeping portion control simple with Measure Up Bowl

BROOKLYN, N.Y. — As the New Year quickly approaches, consumers with weight loss on their minds can look to a simple solution for healthy weight maintenance.

With pre-measured portions subtly etched into its interior, the Measure Up Bowl combines a measuring cup and dining bowl in one. The Measure Up Bowl is made of microwave- and dishwasher-safe porcelain, and is available in two sizes:

• The classic ($19.99): With pre-measured portions of 0.5, 1, 1.5 and 2 cups. Perfect for entrees, such as pasta and sauce, chili and rice, as well as soups and cereals; and


• The small ($13.99): With pre-measured portions of 0.25, 0.5 and 0.75 cup. Perfect for foods with higher-calorie density, such as ice cream, nuts and granolas.

The combination bowl set ($29.99) includes both the classic and the small.

The Measure Up Bowl is available at MeasureUpBowl.com, Target.com and Delight.com.