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Kellogg's marks autumn with new product launches


BATTLE CREEK, Mich. — Kellogg's is celebrating fall with a new lineup of products.

Kellogg's said it is embracing the seasonal flavor of pumpkin with new Pumpkin Pie Pop-Tarts and Eggo Seasons Pumpkin Spice waffles. Additionally, a limited-edition pumpkin flavor for its Pringles chips will be rolled out exclusively at Walmart. In line with its pumpkin-flavored products, Kellogg's also is celebrating Halloween with the launch of Krave cereal Halloween pouches, Pop-Tarts Spookylicious toaster pastries, Pop-Tarts Scary Berry mini crisps and Halloween-themed Rice Krispies Treats mini squares.

Other new products from Kellogg's include:

  • Frosted Flakes Chocolate;

  • Frosted Mini-Wheats touch of raspberry;

  • Pop-Tarts mini crisp blueberry;

  • Pop-Tarts confetti cake;

  • Eggo granola chocolate chip;

  • Eggo granola mixed berry;

  • Eggo Thick and Fluffy mixed berry;

  • FiberPlus Nutty Delight bars (peanut and dark chocolate and honey roasted almond);

  • Keebler Sandies toffee cookies;

  • Mother's Jungle animal cookies;

  • Town House flatbread crisps in roasted garlic; and

  • Cheez-It Big Monterey Jack.

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