Keurig, W.B. Mason partner for new K-Cups

WATERBURY, Vt. & BROCKTON, Mass. — Keurig Green Mountain and W.B. Mason have reached an agreement to offer W.B. Mason's Shazam coffee in K-Cup packs for the Keurig's line of brewing systems. Shazam will be the first brand to join the Keurig family from a Keurig authorized distributor, according to the companies.

 

“We’ve had a long, successful history with W.B. Mason as a Keurig Authorized Distributor,” said John Whoriskey, president, U.S. sales and marketing for Keurig. “By expanding our relationship and introducing Shazam coffee to office and hospitality channels, we’ll be able to provide even more variety and choice of beverages to customers across the country.”

 

The companies plan to launch the new K-Cup packs late this month, with varieties to include light, medium and dark roast blends. The product will be exclusive to W.B. Mason customers.