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Kimberly-Clark expands feminine care portfolio with new U by Kotex Extra pads


DALLAS — U by Kotex, a feminine care brand by Kimberly-Clark, has introduced U by Kotex Extra pads — a new maxi pad designed to provide maximum, heavy-duty protection.

The brand's most absorbent pad yet, U by Kotex Extra pads is inviting girls to put it to the test in their own "real life product demos" and experience firsthand how it performs. Girls can receive a free U by Kotex Extra pad sample at and share the results of their "real life demos" using #demodiaries. 

With the launch of U by Kotex Extra pads, the U by Kotex brand now offers a full spectrum of coverage absorbency, including U by Kotex Click and Sleek tampons, U by Kotex CleanWear pads and U by Kotex BarelyThere and Curves liners.

The new U by Kotex Extra pads have a soft dual cover that keeps wearers clean and dry, an ultra-flexible four-layer absorbency system, and Tru-Fit wings that help prevent bunching and scrunching and keep the pad in place, the company stated.

The launch of U by Kotex Extra pads is supported by a multi-faceted commercial marketing program, including television, print and online advertising, online demo diaries, digital partnerships and retail support.


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