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08/02/2016

Kleenex expands distribution of Facial Cleansing Collection

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NEENAH, Wis. -- Kleenex, the leading brand in the facial tissue category, is rolling out its Facial Cleansing collection across major e-tailers.


Now through early September, retail sites including Amazon, Target.com, Walmart.com, CVS.com, Fresh Direct, Peapod, Walgreens.com and Ulta.com will offer products from the collection, which includes the Facial Cleansing Wipes, Exfoliating Cushions, Eye Makeup Removers and Cotton Soft Pads.


"We're excited to now offer our Facial Cleansing line in what is the fastest growing channel in the skincare category, and also where our consumer is already shopping," said Eniko Olah, senior brand manager at Kleenex. "We're committed to providing our consumers with products that deliver healthier looking skin and appreciate the importance of convenience, speed and mobility in today's fast-paced, busy environment. With this expansion, we're increasing our digital footprint and strengthening our distribution, and as a result, we're able to better serve our consumers." 


Since its launch in Fall 2015, the Kleenex Facial Cleansing collection combines uniquely textured, multilayered fabrics infused with a pro-vitamin complex:




  • Moist Facial Cleansing Wipes: Exclusive multilayered, textured fabric lifts and traps dirt, oil, makeup and impurities for a naturally fresh complexion. 25 wipes + refillable dispenser, $9.99


  • Water activated Exfoliating Cushions: Exclusive dual-sided cushions smooth and polish the skin while the built in water-activated cleanser purifies the skin. 12 pads + refillable dispenser, $9.99


  • Moist Eye Makeup Removers: Exclusive fabric technology, infused with oil-free remover, to lift and trap long-lasting eye makeup with ease. 60 removers + refillable dispenser, $9.99


  • Dry Cotton Soft Pads: A versatile tool to complement every part of your beauty routine. 85 pads, $4.99

     


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