Kmart aims to reach $100M mark for children's hospital

HOFFMAN ESTATES, Ill. — Kmart is striving to hit a major milestone on #GivingTuesday: raising $100 million for St. Jude Children's Research Hospital.

To support #GivingTuesday, shoppers are encouraged to head to Kmart or Kmart.com to purchase from the suite of St. Jude gifts, including the popular "Giving Hat," which is embroidered with the inspiring message of #LOVE. Another way shoppers can show their support this holiday season is by purchasing a piece of St. Jude bear jewelry, which is inscribed with encouraging messages like "you are somebody's reason to smile." Shoppers can also donate at checkout to help achieve the goal of raising $100 million in donations to help the great kids at St. Jude.

"I am so excited that we are about to hit the $100 million mark in donations to St. Jude," said Kelly Cook, Kmart's chief marketing officer. "St. Jude's mission to help find a cure for childhood cancer and other life-threatening diseases is one that is very near and dear to our hearts. We hope everyone can head out to Kmart stores this Giving Tuesday to give back to St. Jude and help us achieve this incredible milestone in our effort to help sick children beat cancer."

Over the past 10 years, with the help of Kmart shoppers and associates, the retailer has shattered donation records as St. Jude's No. 1 corporate partner. Kmart's contributions aided the quest to help ensure that patients at St. Jude never receive a bill for treatment, travel, housing or food so that families can focus on helping their child live.