Kmart launches Latina scholarship fund

HOFFMAN ESTATES, Ill. — Kmart is launching a scholarship fund as part of its recognition of National Hispanic Heritage Month.

The mass merchandise retailer announced Thursday the launch of the Latina Smart Fund, promoted through its Latina Smart Facebook page, which will award $25,000 in scholarships to graduating high school seniors and students currently enrolled in college, technical or trade schools.

"Kmart recognizes education is a passion point within the Latino culture," multicultural marketing director Nydia Sahagun of parent company Sears Holdings Corp. said. "Through the Latina Smart Fund, we aim to further engage and empower the Hispanic community that represents some of Kmart's most loyal customers."

Between Sept. 15 and Oct. 31, eligible candidates can apply for the Latina Smart Fund scholarship by going to the Facebook page and submitting an essay of 750 to 1,000 words or by uploading a two-minute video of themselves answering a topical question. The most "Liked" entries will be rated by the Latina Smart Ambassadors based on originality, style and enthusiasm. The top 20 selections will advance to the final round, where a panel of experts will select one $10,000 award recipient and three $5,000 award recipients.