Kodak gets personal

ROCHESTER, N.Y. — Kodak is introducing a new innovation that provides consumers with ways to give greeting cards a personal touch.

Kodak's new personal greeting cards give consumers a variety of ways to quickly customize and print personal cards in seconds at select in-store Kodak picture kiosks nationwide. Customers can create cards in three easy steps:

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  Touch the screen on the kiosk;

  
  


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  Select an occasion and the preferred style of the card; and

  
  


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  Begin the personalization process.

  
  

Kodak offers customers top-name designs, including Bonnie Marcus Collection, Shade Tree Greetings and Fravessi Greetings, in addition to customizable and writeable designs that allow for the placement of a personal photo on the inside cover of the folded card.

"We are really excited to announce our new Kodak personal greeting cards, which enable consumers to personalize their greeting cards and have them professionally printed in seconds," said Rowan Lawson, director of worldwide marketing for retail systems solutions at Eastman Kodak Co. "With this new solution, and with our industry-leading designer partners, such as Bonnie Marcus, we're transforming the experience of creating a greeting card, moving from a static message to one that conveys true emotion and embraces the creativity of each consumer's individuality."