Kodak, LifePics team up to streamline online photo merchandising for retailers

ROCHESTER, N.Y. — Kodak has entered a partnership with a provider of Web-based fulfillment for photo merchandising products to co-market a suite of preintegrated retail photo merchandising services.

Kodak and LifePics now offer retailers nationwide their private-labeled net-to-retail photo order fulfillment and in-store photo specialty gift catalog ordering. Kodak said its partnership with LifePics allows retailers that use Kodak photo-finishing equipment to offer consumers the convenience of ordering photos online and picking them up the same day at the retail location.

In addition to the fulfillment services, the companies also are offering a photo gift ordering service, which leverages LifePics’ specialty photo gift catalog to allow retailers to offer their customers a variety of specialty photo gifts that can be ordered from a Kodak Picture Kiosk in-store and fulfilled by a LifePics central lab partner. Gift items include mouse pads, mugs, sweatshirts, T-shirts, photo buttons, playing cards, puzzles, pillow cases, blankets and ornaments. Consumers also can order canvas prints and have their photos restored and colorized, Kodak and LifePcs said.

“Consumers want the ability to place orders online and pick them up in-store,” said Larry Trevarthen, Eastman Kodak VP worldwide marketing, retail system solutions. “LifePics' market-leading Web-based photo services running on Kodak’s retail systems is an efficient, cost effective way for retailers to deliver the value and convenience of net-to-retail photo ordering for consumers.”