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Kraft Foods' North American product portfolio holds the salt


NORTHFIELD, Ill. — Kraft Foods is on track to complete a three-year initiative to reduce sodium by an average of 10% across its North American portfolio by the end of 2012.

Kraft Foods' sodium reduction efforts reach across the company's North American product portfolio, including Kraft grated parmesan cheese, Breakstone's 2% cottage cheese and Oscar Mayer bacon. Many other Kraft Foods products, the results far exceeded this goal, including:

  • Kraft original BBQ sauce, 40%;

  • Kraft Easy Mac cups, in original and triple cheese varieties, 30%;

  • Teddy Grahams honey graham snacks, 25%. Whole grain content for Teddy Grahams was augmented to 8 g per serving;

  • Oscar Mayer Deli-Fresh smoked ham and Oscar Mayer beef bologna, 25%; and

  • Kraft Singles american slices, 18%.

In total, Kraft Foods has reduced sodium content in more than 1000 SKUs across 24 different product categories.

"Sodium plays several important roles in food, including enhancing taste and texture, as well as helping keep products fresh," Kraft Foods VP research, development and quality Russ Moroz said. "But our scientists and product developers also know that more than half of North Americans are interested in lowering their sodium intake. So, we worked hard to make meaningful reductions in sodium, without sacrificing the taste, quality or safety of some of North America's favorite foods."

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