CINCINNATI — Kroger on Tuesday launched its new website as a platform to share stories about Kroger's people, innovative projects and the ideas that shape the retailer and its offerings.
"We believe customers, associates and other stakeholders are increasingly making decisions about where to shop, where to work and who shares their values based on how well they understand the ways a company makes a difference for their people, communities and the planet," stated Jessica Adelman, Kroger's group VP corporate affairs. "And in this equation, we believe that stories – credible, authentic, human stories – matter more than perhaps anything else."
The new website features a variety of voices – produced by both freelancers and Kroger associates – that capture the changes in the way people eat, drink and think about food. The multi-media site will feature long and short-form written content as well as video and photographic storytelling.
For example, the company recently posted a video celebrating the retirement of the company's oldest employee — Larry Arnold's career with Kroger spanned 63 years.
"On any given day, nearly half a million Kroger associates are doing incredible work. We get a fresh chance to make personal connections, to lift people up and lighten their load," added Ann Reed, VP Customer 1st Promise. "Krogerstories.com is designed to elevate these unique stories and share the difference our wonderful associates make for our customers, communities and each other."