Kroger kicks off annual #SharingCourage campaign for breast cancer awareness
CINCINNATI — Kroger on Thursday kicked off its annual #SharingCourage campaign, asking customers to join in the fight against breast cancer by taking action online and in local communities.
Customers are invited to visit www.sharingcourage.com where they can find stories of courage shared by Kroger associates and breast cancer survivors and ways to get involved in their communities.
"You know having breast cancer is not easy. Talking about it is not easy. Living through it is not easy. But when you get together with a group of women that have been through it, you know that you'll get through it. It gives you hope," said Liz Truppa, a Fry's Food store manager and breast cancer survivor. "Sharing Courage is just that: it is sharing the courage that it takes to get through breast cancer."
Kroger's family of stores and supporting partners together committed $3 million towards breast cancer research, detection and treatment this year. Since 2006, Kroger and its partners have donated more than $27 million to the fight.
Earlier this week, the company lit its headquarters building pink with Yoplait, Kroger's Friend in the Fight against breast cancer for five years. During the month of October, Kroger and Yoplait together will donate $1 to the American Cancer Society (up to $20,000) for every tweet or Facebook post that uses #SharingCourage and #FriendsInTheFight.