La Bella unveils new logo, packaging design

STAMFORD, Conn. — Hispanic beauty brand La Bella has unveiled a new product packaging design and brand logo for its roster of beauty offerings, after nearly three decades of the same design.



The new packaging and logo initiatives reflect a more modernized approach for the brand and will begin rolling out in the coming months in various retailers, including Walmart and Target.



"We are excited to unveil the upgraded look for the La Bella brand," stated Jocelyn Yuan Riddle, VP of marketing Newhall Labs. "The new logo and packaging will add consistency across the entire product line, providing loyal and new customers a more aspirational and feminine aesthetic. The much-loved natural ingredient-based formulations will remain consistent to meet the needs of Latinas and their families."



In addition to the new packaging and logo being more versatile, the new appearance was designed to give the brand a more contemporary and updated look. The packaging emphasizes the natural ingredients and is set to be fully bilingual in English and Spanish to resonate with Hispanic consumers.