Latest Osteo Bi-Flex ads improve joint comfort and tickle funny bone

 

 

RONKONKOMA, N.Y. - NBTY will be promoting its recently-launched Osteo Bi-Flex Ease supplement with a pair of humorous ad spots during the Golden Globes presentation on Jan. 10, the company announced Friday. 

 

Watch baby boomers benefit from newfound joint comfort at the expense of their kid’s discomfort – such as dad attempting the Macarena at his son’s wedding because he no longer has joint pain; or a daughter's worst nightmare playing out as her mom attempts to set her up with the yoga instructor - during yoga class. 

 

"In just seven days your joint comfort can be your kids' discomfort," the ads boast. 

 

The Golden Globes pulled in 19.3 million viewers last year. And viewers tweeted about the show 2.6 million times, up 24% from the year prior, according to NBC. 

 

The new Osteo Bi-Flex Ease supplements are easier to swallow – 80% smaller than the originals. One mini-tab a day supplies Joint Shield, an herbal ingredient that helps with occasional joint flare-ups, and a natural source of collagen called UC-II that has been shown to improve joint comfort. People who take Osteo Bi-Flex notice improved joint comfort in as little as seven days.