Lay's turns to consumers to select new potato chip flavor


PLANO, Texas — Lay's is celebrating its 75-year anniversary by launching the "Do Us A Flavor" contest, which invites fans to submit their potato chip flavor ideas for the chance to win a grand prize of $1 million or 1% of their flavor's 2013 net sales, whichever is higher.

Through Oct. 6, consumers can share their flavor inspirations via Lay's Facebook page. Consumers can select their favorite flavors by clicking an "I'd Eat That" button (rather than the Facebook Like button) and can share their voting activity back to the Facebook community.

Three finalist flavors will be fully developed by Frito-Lay's culinary experts and unveiled in early 2013. Then, it will be up to fans to vote for the finalist flavor they love most with the winning flavor being revealed in May 2013. The two runner-up finalists will each win $50,000 in prize money.

"We've created some really great potato chip flavors over the years, but this time around we're asking our consumers to weigh in and share their ideas for what comes next," Frito-Lay North America VP marketing Ram Krishnan said. "With a mix of traditions, cultures and backgrounds, we know our fans have what it takes to come up with a truly winning flavor that will be a delicious treat for fans all across the country. We can't wait to see what fans come up with and all the creative submissions."

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