Lemi Shine unveils new look for 2017

AUSTIN, Texas — Lemi Shine, the nontoxic household cleaning products line powered by natural citric extracts and no harsh chemicals, is shaking things up for 2017.

The brand has completely overhauled its brand packaging. In an effort to better speak to its core consumer, the 22-year-old brand says it simplified and streamlined the packaging while differentiating itself from competitors on the shelf.

The new product packaging hits the shelves this month, with a complete debut of the packaging by February.