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LIVE FROM MARKETPLACE: LifeStyles launches condom with arousal gel for him and her


REDBANK, N.J. Given the popularity around Johnson & Johnson's His & Hers KY lubricant advertisement campaign, LifeStyles X2 Condoms — which features an arousal gel both on the inside of the condom for him, as well as outside for her — ought to do well, too.

And this all-in-one convenience position may appeal to a younger consumer demographic as well, so there’s not likely to be too much cannibalization from traditional lubricant sales.

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