LIVE FROM MARKETPLACE: LifeStyles launches condom with arousal gel for him and her

REDBANK, N.J. Given the popularity around Johnson & Johnson's His & Hers KY lubricant advertisement campaign, LifeStyles X2 Condoms — which features an arousal gel both on the inside of the condom for him, as well as outside for her — ought to do well, too.

And this all-in-one convenience position may appeal to a younger consumer demographic as well, so there’s not likely to be too much cannibalization from traditional lubricant sales.