Loblaw, Instacart to deliver groceries to Canadians’ front doors

TORONTO — Consumers in Canada will now be able to get groceries delivered right to their door thanks to a partnership with leading food and pharmacy leader in the country, Loblaw, and the app Instacart. The tech-driven company who specializes in on-demand grocery delivery already serves more than 150 American markets, and will be looking to roll this service to Canadians beginning in Dec. 

"We are a customer-led company adding new ways to make shopping easier," Galen G. Weston, Chairman and CEO, Loblaw Companies Limited said. "We have stores minutes from most Canadians, the nation's largest Click & Collect network, and home delivery of online beauty and apparel products. For customers who want groceries delivered right to their door, Instacart is a new and complementary convenience."

To access delivery services, customers will need to either download the Instacart app or visit Instacart.ca, From there, they will be able to pick from a local store’s online inventory of 30,000 products and choose a convenient delivery window. Desired groceries can be delivered in as little as one hour or scheduled for one week in advance, the companies said. 

"Entering our first international market with national icons like Loblaw and its President's Choice brand is a strong starting point for both our company and the local customers we aim to serve," Apoorva Mehta, CEO, Instacart said. "I grew up in Canada and know firsthand the appeal of these supermarkets and brands. I also know that our Instacart technology and service will meaningfully add to their appeal and convenience."

Loblaw will not be the only grocer bringing items to customers front doors, as Instacart said it plans to work with Real Canadian Superstore and T&T store, who will roll out the same services beginning Dec. 6 in Toronto, expanding to the greater Vancouver area by January 2018.