London Drugs debuts customer loyalty program LDExtras


RICHMOND, British Columbia - London Drugs on Wednesday launched LDExtras chainwide following a successful pilot program in Vancouver Island first introduced last year.

"Our customers will now reap rewards tailored to how they shop simply by shopping at London Drugs," stated Clint Mahlman, COO and EVP, London Drugs. "We needed to be sure when launching a loyalty program that it would do two imperative things: be simple and not be onerous on our customers and also, surprise and delight them each and every time they shop with us," he said. "LDExtras epitomizes our goal to help make our customers lives easier and at the same time, have something fun and different and exciting in store."

Loyal London Drug shoppers may have an opportunity to be very well rewarded for their patronage. An example of an experiential reward during the pilot phase was when four cosmetics customers and their guests were flown from Victoria to Vancouver for a VIP London Drugs' beauty event. Those LDExtras customers were comped a hotel room and attended an exclusive event before returing to Victoria with a swag bag containing $1,000 worth of exclusive, highly anticipated beauty products later to appear in London Drugs stores.

Another example of an experiential reward during the pilot phase was when a group of Vancouver Island LDExtras customers were given a similar holiday experience, attending a B.C. Lions game which includeda behind-the-scenes tour and an autograph signing.

Rewards simply for signing up for LDExtras include the chance to win a $2,500 monthly shopping spree. Multiple Visits earn specialized London Drugs services such as free computer virus checks and consultations with a health coach. All of these experiences and rewards aim to reflect the breadth of what London Drugs offers and the department and staff knowledge and expertise the company aims to excel in.

"The opportunities to bring magic to our customers through LDExtras are endless," Malhman said. "I've challenged our team to go above and beyond when exploring ways we can make our customers' lives easier and as well to provide our customers with enjoyable and unique opportunities and experiences as a way for London Drugs to say thank you for shopping with us."


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