LOOKing to leverage nail art trend

NEW YORK -- The DIY nail kits category is hot these days, and LOOK Nail Color is offering some products sure to appeal to nail care fans.

The brand is leveraging the popularity of nail art with three unique products:

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  Nail Practice Wheel: Practice makes perfect. AND…if a shopper is new to nail art OR…..she wants to try and perfect a new design, the practice wheel serves this purpose, according to the company. 


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  Nail Art Kit: Everything a consumer needs to create a "LOOK"! Each kit includes: Striping Brush, Detail Brush, Clean Up Brush, Practice Nail Wheel, Top Coat Art Sealer and 2 Dotting Tools (double ended)


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  Manicure Mat: Provides a protective surface when doing manicures and Nail Art. The Mat is made of silicone and will not slip. It folds for easy storage and cleans with just soap and water.

"LOOK is is not just another Nail Color Brand. Our shades, our bottles, our brushes, our formulations were all created especially for the Nail ART enthusiast," according to the LOOK website. "Our mission is to INSPIRE THE UNINSPIRED.  We want to engage those who have yet to attempt nail art, as well as, the seasoned Nail Artists out there."

For more information about the LOOK nail brand, click here.