L'Oreal Paris aims to spark dialogue with #WorthSaying campaign

NEW YORK — L’Oreal Paris announced Wednesday that it would be launching its #WorthSaying campaign on Jan. 10, the night of the 2016 Golden Globes, in an effort to encourage women to share words they believe are worth saying. 

 

“For over forty years, since the time we declared our iconic tagline, 'Because You're Worth It,' L'Oreal Paris has supported the individual beauty and intrinsic worth of every woman," L’Oreal Paris president Karen Fondu said “We are fueling the powerful words of women everywhere, so their most-worthy conversations reach, affect and inspire as many other women as possible.”

 

On Jan. 10, the brand’s ambassadors, including Karlie Kloss, Julianne Moore, Eva Longoria and others, will share their words #WorthSaying on Twitter and encourage others to share on social media. Participants can take part between 5 p.m. and 11 p.m. EST by using the hashtag #WorthSaying and tagging @LorealParis. The campaign will have customized TV ads, banner ads and online videos to encourage participation.