Luna initiates package redesign with three new dark chocolate offerings

EMERYVILLE, Calif. - Clif Bar on Thursday announced that Luna, the first women’s nutrition bar, is expanding its portfolio of products with three new dark chocolate flavors, each with 5 grams of sugar. The new dark chocolate flavor varieties include peanut butter dark chocolate chunk, cark chocolate mocha almond and dark chocolate hazelnut. 

 

“At Luna, we do our best to make sure we understand what women are looking for in a nutrition bar,” stated Ritu Mathur, Luna brand manager. “We are thrilled to unveil these new bars that reflect what our fans want – less sugar, delicious taste and gluten free recipes. Luna offers women the energy they need to keep pushing to make their own breakthroughs happen every day.”

 

The dark chocolate Luna bars also provide 7 to 8 grams of protein and are a good source of fiber. And all Luna Bars include calcium, folic acid, iron and vitamin D – vitamins and minerals that are often lacking in women’s diets.

 

Luna is also unveiling a refreshed brand logo and new packaging across its entire portfolio. The bars are now available at retailers nationwide.