CINCINNATI Marissa Jaret Winokur, Tony-Award winning actress, is taking a stand alongside Luvs baby diapers as the chosen spokesperson for its "Take A Stand" initiative to rally moms against such overpriced everyday items as diapers.
The well-known name in baby care is teaming up with Winokur to headline the "Take a Stand" media tour this fall, and help build awareness for the movement through social networking Web sites and blogs.
"We're thrilled to welcome Marissa to the Luvs family," said Dominic Iacono, Luvs brand manager. "With her unapologetically fun, down-to-earth personality and independent spirit, Marissa truly embodies all the attributes of the Luvs mom - someone who our consumer can really relate to."
Luvs baby diapers deliver ultra leakage protection and a money-back guarantee for less cost than the pricey brands. The company's "Take a Stand" campaign is scheduled to commence this September.