Lysol introduces Touch of Foam hand soap

PARSIPPANY, N.J. — Lysol, a Reckitt Benckiser company, has announced a new line of foaming hand soaps, the company said today.

Lysol's Touch of Foam hand soap is a foaming soap that helps protect hands against germs while moisturizer-enriched micro-bubbles leaves them feeling soft. Studies have shown that hand washing alone can prevent both gastrointestinal and respiratory infections by nearly 50%.

"Lysol Touch of Foam is another step forward in our Mission for Health, because it eliminates having to choose between killing germs and having soft hands," said marketing director Gregory Chabidon. "When protection comes together with softness, families will want to wash their hands more often, and that will help keep them healthy and thriving."

As part of this hand soap product launch, Lysol is proud to announce a partnership with fashion designer and mom of two, Cynthia Rowley. Rowley is inviting consumers to lend their own hands at design for the product's label through the Lysol Touch of Foam Design Contest. She has selected colors and patterns that speak to the product's duality: tough on germs, soft on hands. Contest participants may choose from a variety of design elements to create a personalized Lysol Touch of Foam label as their entry. The deadline to enter is May 1, at which time Rowley will select her favorite design. The grand-prize winner will receive an all-expenses-paid trip for two to New York City for September 2013 Fashion Week and a $5,000 shopping spree. Consumers may enter on Facebook.com/Lysol. The grand-prize winner will also see his or her one-of-a-kind Lysol Touch of Foam label on store shelves this fall.

In addition, Lysol is hitting the road with the first-ever Touch of Foam Mobile Hand Spa, so consumers can experience the product's dual benefit of foam texture and germ-killing abilities. The eight-week tour runs through April and visits local malls, retailers and shopping districts across the Southeast, East and Midwest regions of the United States. At each stop, consumers may explore the "spa on wheels" and be treated to a free hand massage following hand washing with Lysol Touch of Foam.

The hand wash is available in three scents: Creamy Vanilla Orchid, Rose & Cherry in Bloom, and Wild Berry Bliss. The Lysol Touch of Foam 8.5-oz. pump comes with a suggested retail price of $2.99 to $3.49, and the 25-oz. refill with an SRP of $4.77 to $5.19.