Magic Bullet, Jenny McCarthy launch Rescue Bullet

LOS ANGELES — Magic Bullet has teamed up with celebrity mom Jenny McCarthy to introduce a limited-edition product designed for McCarthy's charitable organization, Generation Rescue.

New Rescue Bullet is a blue, limited-edition Magic Bullet that will benefit Generation Rescue, an organization that provides guidance and support for medical treatment, which directly improves the quality of life for children living with autism spectrum disorders, as well as for all families in need.

"Our partnership with Jenny allows Magic Bullet to leverage its worldwide popularity to generate much-needed funds for an organization doing important work in the crusade to treat childhood autism," said Lenny Sands and Colin Sapire, principals of Capital Brands, the developer and marketer of the Magic Bullet. "We're inspired by Jenny's dedication to this cause and commitment to Generation Rescue, and we're honored to team with her to support her efforts."

The blue, limited-edition, 20-piece Rescue Bullet blender will launch and be available for purchase on July 18 on HSN, where McCarthy will present and demonstrate the product live. The product also will be available via the Magic Bullet Facebook page, website and select retail stores.