Magnum adds decadent addition to portfolio

ENGLEWOOD CLIFFS, N.J. — Magnum, a premium ice cream brand, announced the debut of Magnum Infinity ice cream bars, which the company is billing as its most decadent treat yet.



"Since Magnum Ice Cream stepped on the U.S. scene in 2011, we've brought our chocolate expertise to ice cream lovers across the country through a variety of flavors and sizes," said Nick Soukas, director of ice cream at Unilever. "And, now we're excited to deliver our most indulgent chocolate experience yet with the addition of our new Magnum Infinity ice cream bar."

The company also announced a new mini variety pack that includes mini versions of three Magnum flavors — classic, almond and white chocolate.



Magnum Infinity is available in two flavors, chocolate and a chocolate and raspberry combo. The bars are available in three-count multipacks at grocery stores for a suggested retail price of $3.99. The Magnum Mini variety pack is available for a SRP of $4.99 for a 6-count box.