Majestic Drug unveils new, unifying look for entire product line

Majestic Drug has unveiled a new-look brand blocking strategy to help unify its many oral care products under a new “Dentist On Call” banner. The company will debut the new packaging at the ECRM Personal Care, Oral and Baby conference, in Tampa, at the Grand Hyatt, July 13 to 16.

“Majestic Drug has undergone a major reimagining of our product line. We are very excited about the new look and the continuity that finally exists between all of our oral care products,” Nilda Oyola, VP sales, Majestic Drug, told DSN. “Under the unifying banner of ‘Dentist On Call,’ we have developed a brand block that will allow the customer to immediately recognize that all of our great oral care products are actually made by the same respected company.”