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Market Track, CPR partnership provides unprecedented look into promotional analysis


CHICAGO - Market Track, a provider of market intelligence solutions based on comprehensive analysis of the advertising and promotional landscape, on Thursday announced a partnership with Competitive Promotion Report, the exclusive provider of trade pricing and promotions data in the health, beauty and wellness sector of the consumer packaged goods industry.

The strategic partnership connects Market Track’s qualitative promotional data with CPR’s integrated trade spending and financial analytics to provide HBW manufacturers and retailers with the only complete view of promotional behavior for both national and private label brands.

“The health, wellness and beauty sector is such a sizeable portion of the consumer packaged goods industry and by combining CPR’s integrated suite of solutions with Market Track’s analytics data, clients will have otherwise unavailable access to valuable competitive insights,” stated Dennis Moore, president Market Track.

“Our new partnership with Market Track is extremely important because it will allow CPR to integrate the Feature Vision promotional ad activity with our retail margin, brand profitability and optimization financial metrics in order to deliver actionable analysis and insights that drive ROI for our clients,” added Glenwood Davis, president and CEO CPR.

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