Market6 launches Market6 Vantage to augment collaboration between suppliers and retailers

DEERFIELD, III.- Market6, a provider of web-based retail analytic applications, on Tuesday announced the introduction of Market6 Vantage, a suite of retail analytic applications that automate and simplify joint business planning and retailer/supplier collaboration. With Vantage retailers and their suppliers can streamline collaboration efforts to build and execute more effective and profitable shopper centric merchandising plans, the company stated.

"Strategic planning and execution with suppliers allows retailers to better serve their target shopper and drive increased sales and gross profits," stated Jim Kelly, CEO of Market6. "Until now the strategic joint planning and execution process has been too resource and time intensive to implement widely. Vantage automates the preparation and on-going maintenance of joint plans, simplifies the collaboration process, and gives trading partners a single view of the actions against a plan to drive improved results."

Market6 Vantage provides retailers and suppliers a single, fact-based view of the business based on a common platform of integrated merchandising, shopper, market and operational data, and establishes a set of analytic-enriched measures and assessments as the basis for ongoing collaboration. Vantage's modules for historical analysis, future planning and execution tracking let users connect planning to execution, identify data-driven performance insights in real-time, and spot opportunities to fix problems in time to improve business outcomes.

"Consumers today expect not only a flawless shopping experience, complete with the perfect assortment of products, helpful friendly store personnel, and a convenient comfortable store atmosphere, but also prices that match their expectations of value," said Kelly. "The only way retailers and suppliers can meet that increasingly high expectation is to work closely together to deepen their understanding of shoppers and deliver targeted merchandising programs that are more efficient and effective than in the past."