Marvel gets Silly

TOLEDO, Ohio —Marvel superheroes are the latest licensed Silly Bandz to hit store shelves. BCP Imports, maker of the must-have accessory for the elementary school set, is shipping a 24-band Marvel Avengers pack to retailers just in time for back-to-school.

The new Marvel Silly Bandz collection includes Iron Man, Spiderman, Captain America, Incredible Hulk, Thor and Wolverine, and will retail for $4.95. Counter displays and pop-up boxes are available for merchandising.

The rubber bracelets have generated more than $100 million in annual sales, according to Silly Bandz founder Robert Croak. “The brand has been successful beyond my wildest dreams. We have been fortunate to align ourselves with the biggest licenses,” he said.

In the works are programs with United Stationery and Mead. BCP is planning a holiday Rudolf pack and soon will release a “Yo Gabba Gabba” pack as well.