Mass merchandisers pop as the top destination for BTS shopping

On average, respondents made four trips to the store in order to complete their back-to-school shopping, according to an online survey of more than 500 AccentHealth viewers conducted in July. Likely due to discounts, the overwhelming majority of AccentHealth viewers are visiting mass merchants (96%) for their BTS needs, though 38% do shop BTS in the drug channel. To see more Patient Views, click here

Patient Views is an exclusive consumer insights feature that appears regularly in DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask more than 6,000 patients anything at all, what would it be? Send your questions to [email protected].

Source: AccentHealth. To view the demographic breakdown of participants, click here.