McNeil releases sugar-free, bubblegum-flavored allergy syrup

SKILLMAN, N.J. McNeil Consumer Healthcare showcased its recently released Children's Zyrtec Allergy Bubble Gum Syrup, a new sugar-free, dye-free bubblegum-flavored product used to treat upper respiratory allergies in children ages 2 years and older. "The new sugar-free, dye-free children's allergy product offers the allergy relief of Zyrtec that parents have relied on for years, but without the addition of corn syrup or food dyes," stated Rohinish Hooda, VP marketing, upper respiratory, McNeil Consumer Healthcare. The new formulation received approval from the Food and Drug Administration in August 2008 to treat indoor and outdoor allergy symptoms for 24 hours.