Meijer aims to make holiday season bright for hundreds of kids

GRAND RAPIDS -- For the third consecutive year, Meijer is donating a portion of customer purchases made in the toy department, up to $500,000, to children's gift-giving programs throughout the Midwest.

"Meijer wants to help make the holidays happier for hundreds of children, because every child deserves to experience the joy of unwrapping a toy," said Dan Myers, divisional merchandise manager of toys for Meijer. "We know how much value our customers place on sharing their good fortune, and we believe the Buy a Toy, Share the Joy program will create lasting memories for children in need."

Now through Nov. 30, purchases made on hundreds of toys – including favorite national brands like Fisher-Price, Barbie, Lego and Nerf, and this season's Top 10 toys – will count toward increasing the donation, up to $500,000, to children's gift-giving programs within the retailer's six-state footprint of Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin.