Meijer creates garden oasis in-store

GRAND RAPIDS, Mich. — Meijer has partnered with Scotts-MiracleGro to create an unprecedented lawn and garden section in its stores, just in time for the spring gardening season. 

 

Meijer is the first supercenter to partner with the national lawn care and garden brand to create a Garden Marketplace inside 27 Meijer stores across the Midwest as peak gardening season begins.

 

The Garden Marketplace is located inside the retailer's seasonal department, and will feature a variety of Scotts-MiracleGro and Meijer brand products – grass seed, plant seed packets, soils, lawn food, and control products – to assist and inspire customers interested in gardening, and lawn care and maintenance.

 

"We know the average homeowner spends four hours a week caring for their lawn and garden, which is why the Garden Marketplace will focus on providing solutions for our customers' outdoor needs," said Bill Stechebar, divisional merchandise manager for garden/floral for the Grand Rapids, Mich.-based retailer. "This partnership gives us an opportunity to expand our already robust Garden Centers and become an outdoor destination." 

 

Meijer has long offered the popular Scotts-MiracleGro brand and believes the pilot project will enhance the shopping experience of its avid and novice gardening customers at the following 11 Meijer stores in Michigan:

 

"Confusion is a major barrier to entry into the lawn and garden category for most consumers," said Stephen Markert, vice president of channel sales at Scotts Miracle-Gro. "Planning a garden or taking care of your lawn doesn't have to be complicated. This endeavor with Meijer allows us to cut through the confusion and reach a significant number of lawn and garden enthusiasts, in fact, early results from these 27 stores have been tremendous. We are excited to enhance their customer's shopping experience and look forward to continuing a strong partnership."

 

Meijer is a Grand Rapids, Mich.-based retailer that operates 213 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky.