Meijer launches Simply Give fall campaign

GRAND RAPIDS, Mich. -- Meijer is kicking off the fall campaign of its signature hunger relief program, Simply Give, across its six-state footprint in an effort to help local food pantry partners restock their shelves.

"Meijer is committed to helping end the problem of food insecurity in the Midwest," Co-Chairman Doug Meijer said. "With the ongoing generous support of our customers, we can continue to stock the shelves of local food pantries and aid families in our own communities."

During each Simply Give campaign, customers are encouraged to purchase a $10 Simply Give donation card upon checkout. The donation will then be converted into a Meijer food-only gift card and given to the local food pantry selected by the store after the campaign concludes.

The fall Simply Give campaign will run now through Sept. 24. Simply Give donation cards can be purchased at all 229 Meijer stores and will benefit a local food pantry. Meijer Simply Give donation cards can be found on fixtures near the checkout, as well as in the grocery and pharmacy departments.

Since Meijer began its Simply Give program in 2008, nearly $24 million has been donated to help neighborhood food pantries keep their shelves stocked throughout the year.

In addition, Meijer will double match customers' donations Sept. 1-3. That means for every $10 donation card purchase, Meijer will contribute $20, resulting in a total $30 donation.

The Simply Give program aims to help fulfill the needs of the retailer's food pantry partners during the times of most need. The partnering food pantries are rotated to ensure broad outreach in the communities. Instead of determining what food to donate to the food pantry partners, the Simply Give program allows the pantries the flexibility to choose the grocery items best suited for the families they serve.