Menasha, Shelfbucks to demonstrate beacon-based POP 'Smart Displays' at GlobalShop 2015

3/13/2015

NEENAH, Wis. — Menasha and Shelfbucks will showcase their in-store shopper measurement and engagement platform at GlobalShop 2015 in Las Vegas on March 24 to 26.



The companies will demonstrate retail’s first beacon-based POP “Smart Display” customer engagement platform set to go live in hundreds of stores across the country this year.



“The addition of Shelfbucks technology to POP displays instantly provides CPG manufacturers and retailers with access to millions of new data points for measuring the impact of merchandising on local, regional and national levels, as well as historically unavailable indicators for determining merchandising performance,” stated Will Phillips, director of retail insights and innovation for Menasha Packaging.  “And because we can now provide near real-time performance insights, brands and retailers can rapidly adjust in-store campaigns based on timely information on shopper behavior.”



Erik McMillan, CEO of Austin-based Shelfbucks, added, “Our partnership with Menasha has given us an incredible edge in retail customer engagement by setting new standards for how retailers and CPGs engage with customers while maximizing in-store sales opportunities.” “Having access to thousands of CPG retailers will give us tremendous insight into the ways customers interact within the store setting and allow us to redefine the in-store marketing experience.”


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