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Mentholatum gearing up for holiday gift-giving with two new holiday flavors chosen by FB fans


ORCHARD PARK, N.Y. — Mentholatum on Tuesday launched its new Softlips Jack Frosting lip balm, Softlips peppermint stick lip balm and Softlips holiday gift tag packs that will be available in November in time for the holiday shopping season.

"Our holiday gift tag packs make it easy to share the holiday spirit," Mentholatum director innovation Katherine Tocheff said. "And we hope to provide more opportunities for fans to vote for new flavors like Softlips Jack Frosting and Softlips peppermint stick. Our goal is to provide new products for new occasions, all year long."

The two new lip balms flavors should get good traction among consumers as they were both selected by fans on Facebook. Softlips Jack Frosting, featuring a buttercream frosting flavor, was the winner of the "Flavor Faceoff," a contest conducted on Facebook in June 2012. Softlips peppermint stick, another "Flavor Faceoff" favorite, offers a candy cane taste and comes in a unique, red and white striped stick.

Softlips Jack Frosting will be available to consumers in a two-pack, while Softlips peppermint stick will be paired with the company's best-selling Softlips pearl tint.

The Softlips holiday gift tag packs are limited-edition packs that combine a Softlips classic flavor with a bonus Softlips seasonal stick and feature "to and from" spaces on the packaging for gift giving.

All Softlips holiday products will be priced at a suggested retail price of less than $5 and feature festive graphics.

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