Merrick Pet Care launches new 'Purrfect' cat food

AMARILLO, Texas — Merrick Pet Care announced today a new line of cat food and a new marketing campaign behind a fictional, "acclaimed" food critic, W. "Mittens" Bloomfield.

Merrick's new Purrfect Bistro line of dry and canned cat foods comes in 21 recipes, including chicken, salmon, tuna, duck turkey and beef, with a minimum of 70% protein and fat ingredients in every dry food bag. The Purrfect Bistro lineup features real, deboned meat as the No. 1 ingredient and features paté, shredded and sliced varieties. 

Five grain-free dry recipes are available in 4-lbs. and 12-lbs. bags at the suggested retail prices of $15.99 and $32.99, respectively. Sixteen canned grain-free recipes are available in 3-oz. and 5.5-oz. cans at the suggested retail prices of $1.29 and $1.69, respectively. Merrick Purrfect Bistro is available at independent pet specialty stores, nationally at Petco and at select online retailers.

Cat parents are invited to join the Merrick Real Food Revolution on Facebook or Twitter and learn more about the Cat Critic on Twitter with the hashtag #TheCatCritic. Meanwhile, W. "Mittens" Bloomfield will be musing about finer foods for felines in his blog at TheCatCritic.com.

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